KEYS SOAP BRAND RANKED IN TOP 10 BY THE ENVIRONMENTAL WORKING GROUP
SKIN DEEP PRODUCT RATING SYSTEM
KEYS ANNOUNCES THE CREATION OF CLEANGREENCAFE.COM
TO SUPPORT THE EWG EFFORTAnnapolis, MD— March 1, 2006 – Keys Soap is pleased to announce that the Environmental Working Group’s Skin Deep Report has scored Keys brand in its Top 10. Skin Deep is a personal care product safety guide with in-depth information on 14,399 products - 1,002 brands of lotion, lip balm, deodorant, sunscreen and other popular products - and the 6,961 ingredients that form them. With its core of 37 toxicity and regulatory databases, Skin Deep provides safety ratings and brand-by-brand comparisons that can help consumers choose safer products.
Keys scored 9th out of 1002 brands listed on the EWG Skin Deep website with an overall rating of 0.1 on a scale of 0 to 5. The system rates any score below 1 as “low concern” and above 1.0 of greater concern with a 5.0 rating of extreme concern.
Wendy Steele, Keys CEO offered, “We are very excited about our ranking. Our customers know that we are a clean green therapy product family. The EWG ranking places us in the Top 10 of all brands as well as #1 in specific categories. This ranking only takes into consideration the clean green aspects of our products. When you add the therapy aspects of our products, we really feel that we can now say we are the number 1 Clean Green Therapy brand in the world.”
The Environmental Working Group website is
www.ewg.org. The Skin Deep Report is viewable at
www.ewg.org/reports/skindeep2 You can search for us by inserting our name “Keys” or any of our brands. Here are some of the statistics in summary.
Keys Brand Summary Keys in the Top 10 Brands out of 1002 in the EWG Database
#1 overall brand in the Sunscreen/Sunblock category out of 560 products
#1 overall brand for Facial Moisturizer category out of 1071 products
#2 overall brand Body Wash/Cleanser category out of 1090 products
#2 overall brand in Shampoo category out of 2673 products
#3 overall brand in the Moisturizer category out of 1238 products
CLEANGREENCAFE.COM IS A FREE MEMBERSHIP INTERNET TALK FORUM
DESIGNED FOR PEOPLE WHO WANT TO LIVE A CHEMICAL-FREE LIFESTYLEKeys Soap has established a web based talk forum called CleanGreenCafe.com. This is a free open member forum where people can learn, ask questions and teach others what they have learned about living a chemical-free lifestyle. Wendy Steele, CEO of Keys said, “Both the EWG rating of our products and the creation of CleanGreenCafe.com are linked and symbolic of a major trend toward building a chemical-free society. As a Melanoma survivor, I am convinced that my illness was a combination of sun damage and chemicals in my life. I believe that over 50% of all skin disorders are misdiagnosed and caused by chemicals in everyday personal care products, cosmetics and household cleaners. We are thrilled at our rating and this is also about publicizing the work of the EWG. CleanGreenCafe.com is a big part of the messaging to make people aware that there are alternatives. We have been lulled to sleep and it is time to get the junk out of products that we live with and use every day. My hat is off to the EWG for its work, we support them and CleanGreenCafe.com is our contribution to the effort.”
Keys sponsors, moderates and contributes to the forum, but does not control content in any way. CleanGreenCafe.com can be viewed at
www.CleanGreenCafe.com The site contains advertising that supports the cost of operations. Advertising rates can be obtained by sending a request to CleanGreen@CleanGreenCafe.com
For a complete backgrounder on Keys, go to
http://www.keys-soap.com/keys_soap_backgrounder.pdfFor more information on Keys and their products go to
http://www.keys-soap.com/about.htmlKeys website is
http://www.keys-soap.com 
